Lead generation campaigns

The McKinsey consumer decision journey

Our lead generation campaigns are designed to bring your company and content to the audience you seek, and help drive that attention into action. We match our understanding of content lead campaigns to your objectives, fully compliant with all data protection laws in order to give you the best quality leads for your company or products.

Client – Large risk intelligence company

Reason – Generate leads for a new campaign

Goal – To gain market awareness and discover valuable contacts who are already engaged with their products

Brief

  • Identify and target valid users
  • Increase awareness amongst key user groups
  • Drive user traffic to complete forms and allow targeting
  • Show clear ROI
  • Only a short lead time to generate the leads

Achieved – Produced a series of adverts that formed an integrated email and content campaign, informing and interesting potential leads as to the nature of the business and its benefits.

Our success – We supplied 145 qualified leads over the month of the campaign

LEAD GENERATION BESPOKE CAMPAIGNS ARE CREATED AND PRICED ACCORDINGLY.