Key Information
Marketing Leading Audience
Audience Profile
Commercial Risk Africa is considered essential reading for corporate risk and insurance managers, their risk transfer partners and legislative and regulatory bodies with an interest in Sub Saharan Africa.
company type
regions
Top Corporate Industries
Online Website Advertising Opportunities
Populated by news and analysis on a daily basis, the Commercial Risk Africa platform provides an excellent online channel for advertisers.
The site is responsive in design ensuring that it is compatible for all devices and advertisements are served through Google’s DoubleClick programme.
The new platform provides a range of high impact advertising positions including Billboard, HPUs, MPUs, Leaderboards and Custom ads.
The Commercial Risk Africa platform also provides opportunities for selective native advertising [advertorial].
What’s Included
online opportunities
Newspaper Newspaper Advertising Opportunities
Commercial Risk Africa was launched in 2012 as a monthly digital newspaper for the fast growing risk management community in Africa. It is a unique source of business intelligence for Sub Saharan corporate insurance news and a focal point for the exchange of ideas and best practice among insurance and risk management professionals.
Since launch we have evolved to offer our readers and advertisers additional platforms, however the newspaper remains an integral and highly valued medium to connect advertisers with our audience.
We have a growing readership of over 6,000 executives working in corporate risk management and the insurance industry in Sub Saharan Africa.
We also print flagship editions for key industry events in the region such as the IRMSA, International Insurance—Southern Africa and the AIO Insurance and Reinsurance conferences. These editions result in a further 5000+ print copies produced annually.
newspaper opportunities
Monthly Email Newsletter Email Newsletter Advertising Opportunities
The regular Commercial Risk Africa digital newsletter continues to build a
fast growing audience of loyal readers across SSA. Launched to meet the information needs of risk and insurance managers and brokers, the easy to read format will provide regular news and analysis direct to our audiences’ inboxes and is sure to strike a chord with the insurance community across the African region. Each edition of the digital newsletter is sent to over 6,000 professionals with an average unique open rate of 22%.
Leaderboard, MPU and Custom advertisement positions are available in high impact positions.
email opportunities
Risk Frontiers Africa Survey
Our annual Risk Frontiers Survey was launched in 2015 and has developed into a pivotal benchmarking project with a dedicated publication and event series [see page 9] trusted by risk and insurance managers and their risk transfer partners across the Africanborders.
The Survey is conducted through a range of one-on-one interviews, roundtable discussions and a poll among risk and insurance managers across Sub Saharan Africa concerning current topical issues in the workplace.
Soundbites from the Survey are released through the pages of Commercial Risk Africa and online throughout the year with the full findings published
in a single report in September.
Further information regarding sponsorship options is available on request.
Special Reports
The Commercial Risk Africa Special Reports are produced in both print and digital [PDF] formats.
The Special Reports provide our experienced editorial team with the opportunity to work closely with one or a small group of sponsors to take an in-depth and often technical look at a key market theme. Each Special Report is published as a fully independent product and will typically contain data, analysis and interviews from a range of market participants and will include an interview with the sponsor. The sponsor is also able to
work with the editorial team to help to guide the content around specific
messaging combined
with high impact
sponsorship branding
and advertising.
For a list of the planned Special Reports for 2021 please contact us.
Sponsored Reports
Commercial Risk Africa is pleased to offer a series of Sponsored Report opportunities. Sponsored Reports provide firms with a platform to publish their own thought leadership material, combined with independent content from our journalists under a co-edited process. These reports provide an excellent route to market for firms that are rich in intellectual capital looking for a trusted and relied upon media outlet with an information- hungry audience.
Executive Roundtables
Our Africa focused executive roundtables enable firms to facilitate discussion, provide a platform for the sharing of intellectual capital and to market their brand and experts. Each roundtable will typically involve 8-10 senior executives, carefully assembled through collaboration between Commercial Risk Africa and
our commercial partners. Following the roundtable,
a report of the discussion will be produced by Commercial Risk Africa and published and distributed to the full print circulation and published on the website. Our commercial partners are also able to post the report on their own digital platforms.
* Meetings will be held online until it is safe to re-start physical meetings later in 2021
Africa Risk Frontiers Seminars
Commercial Risk Africa’s close and regular dialogue with African risk and insurance managers and their associations through our annual African Risk Frontiers Survey [see page 5] enables us to design and deliver a series of community building Risk Frontiers events.
Each seminar provides insight and information on topical market issues through a combination of keynote addresses and a series of panel discussions from a range of risk, insurance and regulatory executives.
The seminars enable commercial partners to position themselves as
a leading voice around key market issues and in leading regions through speaking roles and high visibility branding.
Each seminar also includes a Risk Frontiers report, published after the event, containing a summary of the key discussion points that is circulated to all Commercial Risk Africa readers.
